Normally, the terms "Gen Z" and "real estate properties" do not seem to go together, do they? This is because some believe that this generation is too young to be involved in mature activities, yet too old to settle for childish actions. However this generation has a lot up its sleeves, and they have their own ideas as to what they want and don't want. Hence, if you're a real estate seller, this blog is ideal for you! You'll gain knowledge on how to sell your home to this generation without having to deal with a barrage of questions about what they actually want in a house.
Generation Z, those born between the mid-1990s and the early 2010s, are rapidly entering the real estate market as they start to establish their careers and settle down. As the first generation to grow up with technology at their fingertips, their preferences for homes differ from previous generations. In this blog, we will discuss what Generation Z wants in a home.
Generation Z’s preferences when it comes to choosing their homes:
Smart home technology: Generation Z is a tech-savvy generation, and they expect their homes to be equipped with the latest smart home technology. From voice-activated assistants to smart thermostats, security systems, and lighting, they want their homes to be efficient, convenient, and tech-enabled. Given that Gen Z is also known as the "generation of sustainability," they frequently seek for features that they believe will enable them to live more sustainably.
Robinsons Land Corporation's newest project, Le Pont Residences and Sapphire Bloc, are two highly promising condominiums that boast advanced smart-home features. These new developments are part of a growing trend in the real estate industry, which seeks to integrate innovative technology into residential properties to enhance the quality of living for residents. This allows residents to control various aspects of their homes remotely, using their smartphones or other mobile devices. For instance, they can adjust the temperature, turn lights on and off, or even lock and unlock doors with just a few taps on their phone. This level of convenience and control has become increasingly popular in recent years, especially among tech-savvy millennials and young professionals.
Open floor plans: Generation Z prefers open floor plans that allow for a seamless flow between different areas of the home. They want homes with spaces that can be customized to fit their needs, such as open living areas that can double as a workspace or entertainment area. If we compare the housing styles of earlier generations, we will see a clash between minimalism and extravagance.
If you are in the market for a new home with an open floor plan, The Empress at Capitol Commons is a great option to consider. This residential development is known for its spacious units, which offer ample room for a wide variety of living arrangements.
One of the main advantages of an open floor plan is the sense of spaciousness it provides. This layout typically features a large, open living space that combines the kitchen, dining, and living areas into one cohesive area. This allows for more natural light to flow throughout the space, creating a bright and airy atmosphere. Empress at Capitol Commons takes this concept to the next level, offering units that are designed with an open-concept layout that maximizes both space and functionality. The units are spacious and offer a range of floor plans to choose from, ranging from one to four bedrooms, depending on your needs.
Energy-efficient features: Sustainability is a priority for Generation Z, and they want their homes to reflect that. Energy-efficient features such as solar panels, energy-efficient appliances, and high-efficiency HVAC systems are all desirable features for this generation.
Lucima Residences by Arthaland is an excellent option to consider if you're looking for an energy-efficient home. This residential development is intended to provide a variety of features and amenities that will allow you to save energy while still enjoying a comfortable and stylish living environment.
One of the main features of Lucima is its commitment to sustainability and energy efficiency. The development incorporates a range of eco-friendly technologies and design elements, such as solar panels, rainwater harvesting systems, and energy-efficient appliances, to help reduce energy consumption and promote sustainability. That’s not all! Lucima Residences has a green roof, which helps to insulate the building and reduce the amount of energy required for heating and cooling.
Low maintenance: With busy lifestyles, Generation Z wants homes that require low maintenance. Homes with durable materials and easy-to-clean finishes are preferred, and they are also looking for outdoor spaces that are low-maintenance, such as patios and small gardens. Despite the perception that Gen Z is a tech-dependent and lethargic generation, they just want to focus their energies on more important matters. With their varied lifestyles and daily obligations—some of them hold down 1-2 jobs, while others are enrolled in school while working—they undoubtedly lack the time to maintain their homes and residences. To cut down on cleaning time, they frequently pick homes and furnishings with low-maintenance features.
Good thing! Shang Residences at Wack wack residential development is known for offering low maintenance units, making it easy for residents to enjoy a comfortable and convenient living environment without the hassle of high upkeep. They are designed with high-quality finishes and materials that are durable and easy to clean, such as hardwood flooring, granite countertops, and stainless steel appliances.
Flexibility: Generation Z values flexibility, and they want homes that can adapt to their changing needs. For example, they may want a home with an extra room that can be used as a home office, guest room, or nursery as their needs change. They only chose practical homes that give adequate room for them to utilize in various circumstances, rather than making use of larger houses for their consumption. People today are more inventive when it comes to how they will build their homes for various needs. For instance, if your home only has a little amount of space and you want to host a party there, you may rearrange your furniture in your living room and create more space for the event by doing so.
La Vida in Pasay is an excellent example of a residential development that offers flexible homes designed to meet the needs of a modern family. It features a wide range of living spaces that are customizable to fit different lifestyles and living arrangements, making it an excellent choice for families in search of a comfortable and convenient living environment.
Proximity to amenities: Generation Z prioritizes convenience and accessibility, and they want homes that are located near amenities such as shopping centers, restaurants, and entertainment venues. They prefer walkable neighborhoods with access to public transportation. Gen Z prioritizes convenience above all else and strives to avoid consuming excessive amounts of time and energy by doing things as quickly and efficiently as possible, as indicated in the categories above. Being close to establishments is necessary for them since some of them are more of an instant-life type who expects things to be nearby and accessible immediately. So, the more the property your selling is located in walkable establishments, the more likely it is for a Gen Z to avail it.
Well we all know that SMDC is a famous condo when it comes to proximity. One of the main advantages of their condominiums is their proximity to key locations. The company's developments are strategically located in some of the most desirable areas of the city, offering easy access to a wide range of amenities and services, such as shopping malls, restaurants, schools, hospitals, and transportation hubs.
Community: Gen Z is looking for homes that offer a sense of community. They want to be able to connect with their neighbors and have access to shared amenities such as pools, gyms, and parks. Most members of Generation Z have an outgoing, extroverted attitude. While they prefer to acquire ideas and enjoy exploring new things, they enjoy interacting with individuals of all ages. They also desired to experience a sense of belonging and a desire to be a part of whatever they believed to be right.
When it comes to Community, Ayala Land is known for its commitment in building sustainable communities. Ayala Land's sustainable communities are not only environmentally-friendly but also socially inclusive. The company places a strong emphasis on building communities that foster a sense of belonging and community spirit among its residents. Its developments are designed to be walkable and bikeable, with plenty of open spaces for residents to interact and engage in outdoor activities.
You now have a general idea of how to market your properties to Gen Z as you know all the preferences they have for their homes. While they may have come from various upbringings, these people share many of the same thoughts and attitudes because they frequently consult one another before taking a risky action. Also, it's crucial to find out what they individually prefer before making a proposal because most people have preferences of their own and may not entirely value your viewpoint.
Generation Z tastes in choosing a home are shaped by their experiences and values. They want homes that are smart, sustainable, low-maintenance, flexible, and conveniently located. As this generation enters the real estate market, builders and developers need to take these preferences into account to cater to their evolving needs. Understanding these differences can help real estate developers and agents create homes that meet the evolving needs of the next generation of homebuyers. Real estate sellers should understand their unique preferences inorder to tailor their marketing strategies and create homes that appeal to this emerging trends.