Insider Tips on How to Sell Luxury Properties in the Philippines

  • 2023-09-19T11:21:37.17
  • Mharbi Edradan

In selling luxury real estate it's essential to know your market inside out. Buyers like Pia Wurtzbach, who have achieved success through hard work and dedication, often seek properties that reflect their accomplishments and provide a comfortable, luxurious lifestyle. They value properties with unique features, top-notch amenities, and prestigious locations. That is why it’s important to tailor your marketing approach to resonate with this discerning type of buyer.

Let’s be honest this market is quite different and challenging so you need to prove your unique set of skills, strategies, and market knowledge. One individual who understands this market exceptionally well is the renowned actor and politician, Richard Gomez. 

According to Richard Gomez purchasing a house in Forbes Park is a good investment, he said “Hindi naman natin kailangan tirahan 'yan eh. Ang bahay nandiyan na, let's have it rented out tapos 'yung renta na 'yun, iyon ang pambayad natin sa bangko, sa mortgage. So 'yun ang nangyari. Ten years may umuupa ng bahay na 'yun. So 10 years nabayaran 'yung bahay” 

This mindset allowed him to enjoy his property without having to spend that much on mortgage.


That’s why if you’re currently selling high-end properties, think about your target market because that will make all the difference in your success.

1. Understand the Local Market

Different regions have varying demands and trends. For instance, the demand for beachfront properties is high in Palawan, while Makati City is known for its upscale condominiums. By knowing your niche, you can tailor your approach and marketing strategies to cater to the specific needs of your clients. With your marketing strategies partner up with Lead generation companies like Signet Properties that will help you find the right prospects for you.


2. Showcase Exclusivity and Lifestyle

Luxury properties are not just about the physical structure; they're about a lifestyle. When marketing these homes, emphasize the exclusivity and the luxurious living experience they offer. Use high-quality photos and videos to showcase the property's unique features, such as spacious gardens, swimming pools, state-of-the-art kitchens, and opulent interiors. Highlight the neighborhood's prestige and proximity to high-end establishments, just as Forbes Park offers.

Take for example celebrities like Kim Chiu. As she showed off their dirty kitchen she mentioned that her favorite in her new house is the outdoor living area  because it’s the best place to recharge and re-energize while resting.

To impress buyers like her, it is important to highlight the exceptional features of your house/unit.


3. Professional Staging and Photography

Luxury properties deserve the best presentation. Invest in professional staging and photography services to showcase your properties in the most appealing light. Partnering with Signet Properties can also help you throughout your staging  because they have subscription packages in which they will provide you high-quality images and video tours which can make a world of difference in attracting potential buyers. Remember, first impressions matter! 


4. Network with High-Net-Worth Individuals

Ofcourse luxury properties are only affordable to people with high net worth that is why building relationships in the luxury real estate sector is crucial. Attend social events, join exclusive clubs, and participate in upscale gatherings or you can also check the latest event updates on Signet Properties Facebook account to meet high-net-worth individuals who might be interested in purchasing luxury properties. Personal connections can often lead to lucrative deals.


5. Offer Exceptional Customer Service

Providing top-notch customer service is non-negotiable in the luxury real estate market. Be responsive, attentive, and accommodating to your clients' needs and preferences. Going the extra mile can result in repeat business and referrals, which are invaluable in this industry.


6. Stay Updated on Legal and Regulatory Changes

The Philippine real estate industry is subject to various laws and regulations. Stay informed about changes in property taxes, zoning laws, and foreign ownership restrictions to ensure that your transactions are legally sound. This knowledge will also help you advise your clients accurately.


7. Highlight Investment Opportunities

Richard Gomez's insight on using rental income to cover mortgage payments is a valuable strategy in the luxury real estate market. Many buyers are interested in properties that can generate rental income, making the investment more financially feasible. Let’s not forget Kathryn Bernardo's advice on investing in properties which is rooted in sound financial wisdom. She said that “If there’s one thing I could share, especially sa mga ka-age ko, invest in properties kasi hindi ka talo kapag nag-invest ka sa ganun” This is a stepping point for buyers out there who’s career is flourishing.

So emphasize its potential as an income-generating asset. Provide data on rental rates in the area, showcasing the property's ability to pay for itself over time, as Gomez's example illustrates.

8. Effective Negotiation Skills

Negotiating in the luxury real estate market can be complex. You need to be skilled at finding a win-win solution while protecting your client's interests. Having excellent negotiation skills can make or break a deal.

Selling luxury properties in the Philippines can be a rewarding endeavor for those who are dedicated and well-prepared. By understanding the local market, building a strong online presence, networking with high-net-worth individuals, offering exceptional customer service, staying updated on legal matters, highlighting unique selling points, and mastering negotiation skills, you'll be well on your way to success in this exciting and dynamic field.

Remember, the luxury real estate market is all about delivering a premium experience to your clients, so go above and beyond to exceed their expectations. With dedication and perseverance, you can achieve your goals and make your mark in the world of luxury real estate in the Philippines. 


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