Are you struggling to turn your leads into paying customers? Well, it's a common challenge faced by real estate agents or brokers and there are two things you need to know about how to handle Facebook leads from your paid ads.
First you need to remember that most of your Facebook leads are genuinely interested in your property, or they wouldn’t have bothered leaving their contact details for you to reach out to them. Another thing that is crucial is that Facebook leads are also incredibly time-sensitive, so if you reach out a few hours or days later, they likely won’t even remember what your ad was about.
Fortunately, there are several steps you can take to improve your conversion rates. In this blog post, we'll explore six (6) steps you can follow to turn your leads into paying customers.
1. Contact your leads real time
Research shows that the chances of connecting with leads within the first 5 minutes are 100 times greater than after 30 minutes (Oldroyd, 2007). A quick response is essential for every person or any business using Facebook lead ads as it will ensure a better chance of lead conversion with a 50% probability. Furthermore, you have already paid an amount of money to use this feature, therefore, you should not disregard the leads who have already gotten in touch with you or your page. There is minimal to no chance of getting your money back and making a profit in such a situation.
Having a person assigned to monitor and interact with your leads in real time will help you garner sales and reach in the future. You can also take advantage of AI or automated chatbots to help you maximize the hassle of personally answering unimportant or unnecessary queries that can waste your time. In addition, quickly replying to your clients allows them to have retention in your business and will feel accommodated, which helps you to entice them to be actual customers.
2. Contact leads on the right channels
Contacting leads on the right channel matters. Firstly, it ensures that your message reaches the right audience. Different demographics and customer segments use different channels to communicate and consume content. For example, younger generations are more likely to use social media like Facebook, Instagram, Tiktok, while older generations may prefer email or phone calls. By targeting the right channels, you can tailor your message to the specific audience you are trying to reach.
Secondly, contacting leads on the right channels can improve response rates. If you reach out to a lead on a channel that they are not actively using or don't prefer, they are less likely to engage with your message. This can result in wasted time and resources. However, if you reach out on a channel that the lead is actively using and prefers, they are more likely to respond positively.
3. Nurture your leads
Not all leads are ready to buy right away. Some may need more time to consider their options or may be in the early stages of the buying process. It's essential to nurture these leads by providing them with relevant and helpful content that moves them closer to making a purchase. You can do this through email marketing, social media, or other channels. By providing value and building relationships with your leads, you increase the chances of them becoming paying customers in the future.
Trust is crucial when it comes to turning leads into paying customers. People are more likely to buy from businesses they trust. There are several ways to build trust with your leads. One way is to provide social proof, such as customer testimonials, case studies, or reviews. Another way is to offer guarantees, such as a money-back guarantee or a free trial period. By providing social proof and guarantees, you can demonstrate your confidence in your product or service and build trust with your leads.
4. Personalize your messages
Sending generic messages that start with “Dear Sir/Madam” is a surefire way to get ignored, reported as spam, and blocked. Instead, your first message should include the lead’s name and the product or service they’re interested in, all within the first 10 words. This ensures that they recognise what the chat is about from the notification preview on their phone, without even having to click to view the full message.
5. Make it easy to buy
One of the most significant barriers to converting leads into paying customers is a complicated buying process. If it's too difficult or confusing for leads to make a purchase, they may abandon the process altogether. To prevent this, make it as easy as possible for leads to buy from you. Simplify your checkout process, offer multiple payment options, and make sure your website is mobile-friendly. By removing obstacles and making it easy for leads to buy, you increase the chances of them becoming paying customers.
As much as possible, build your website or application user-friendly and avoid too many pop-ups for ads that could distract or irritate them, leading to them not buying at all. Testing your platform to prevent run-downs affecting its stability and functionality is vital. Provide your clients with a good-running website and service for them to become your loyal customers.
6. Follow up
Following up with your leads is crucial for turning them into paying customers. After a lead has expressed interest in your product or service, follow up with them to answer any questions they may have and provide additional information. If they don't make a purchase right away, continue to follow up with them over time to keep your business top of mind.
By staying in touch and building relationships with your leads, you increase the chances of them becoming paying customers in the future. Furthermore, this strategy is a way of gaining their trust and keeping their interest in the offering. If they deem that a seller did not just post the ads for nothing, then it will convince them to buy your product or service, and they may also recommend you to their friends, family, and colleagues in the future that have the same needs and wants.
In conclusion, converting leads into paying customers takes time and effort, but it's essential for the success of your business. By understanding your audience, building trust, nurturing your leads, making it easy to buy, and following up, you can increase your conversion rates and grow your business. So start implementing these steps today and watch your business thrive.
Along with the aforementioned steps, you should also check your lead generation update as frequently as you can because it will help you determine where you are falling short when it comes to reaching your audiences and analyze what you still need to do to be able to generate your anticipated profit and convert leads into actual customers. To avoid taking a lot of time and hassle doing it manually, which may take an array of your resources, you may also utilize or find reliable platforms to monitor and alert you of your leads every time there is a new one.
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